Paul Mitchell Platinum Plus Violet Toning Drops 25 ml

£20.95 £83.80 per 100 ml
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Why we rate it

A customisable violet toner that you mix into your own products, so you decide exactly how much toning you get. Add a few pumps to your usual Paul Mitchell shampoo, conditioner, treatment or styler in your palm, apply to clean, damp hair, and rinse if it's a rinse-off product. Add more drops for a stronger result. It cools brassy, yellow or warm tones on blonde, highlighted, grey and silver hair. Wash your hands straight after use, as the pigment can stain.

  • Customisable violet toner to mix into your products
  • Cools brassy, yellow or warm tones on demand
  • Suits blonde, highlighted, grey and silver hair
  • Control exactly how much toning you get
  • Colour-safe

Who it’s for

Hair type

  • All hair types

Good for

  • Blonde, grey & silver
  • Brassiness

How to use
  1. Mix a few pumps into your usual Paul Mitchell shampoo, conditioner, treatment or styler in your palm.
  2. Apply to clean, damp hair — add more drops for stronger toning.
  3. Rinse (if using in a rinse-off product) and wash your hands straight away.

Key ingredients
Violet toning pigments
Violet tones counteract unwanted yellow and brassy tones in blonde, grey and silver hair.

Full ingredients

Aqua (Water, Eau), Propylene Glycol, Tocopherol, Phenoxyethanol, Hydroxyethylcellulose, Ext. Violet 2 (CI 60730), Lactic Acid, Ethylhexylglycerin, Sodium Hydroxide

Ingredients from Paul Mitchell UK · checked 29 September 2026. Formulations can change, so always check the pack.

Good to know
  • Vegan
  • Cruelty-free
  • Colour-safe
  • Paraben-free
  • Made without gluten

Formula claims as stated by Paul Mitchell.

Scent Cucumber melon with soft florals

From the salon journal

Delivery & returns
  • Free UK delivery over £30, otherwise £3.95.
  • Order by 2pm Monday to Friday for same-day dispatch. Delivery usually takes 1–3 working days.
  • Free click & collect from our salon at 55 Flamborough Road, Bridlington, YO15 2JH. We’ll email you when it’s ready.
  • 30-day returns on unopened items. Read our returns policy