Paul Mitchell
Paul Mitchell Platinum Blonde Violet Shampoo 300 ml
✓ Authorised Signature Salon — guaranteed genuine ✓ Same-Day UK Dispatch · Free Over £30 ✓ 30-Day Returns
About This Product
Paul Mitchell Platinum Blonde Violet Shampoo is a professional-grade toning cleanser engineered to neutralise brassiness and warm tones in blonde, highlighted, and grey hair. Infused with violet pigments, it gently deposits cool tones whilst maintaining hair integrity with a lightweight, nourishing lather. The formula refreshes the scalp, enhances natural shine, and leaves hair vibrant and luminous. Ideal for maintaining salon-quality colour between appointments and extending the life of professional treatments.
Key Benefits
- Leaves hair vibrant and luminous
- Enhances natural shine, and leaves hair vibrant and luminous
- Gently cleanses without stripping natural moisture
How to Use
Massage into wet hair and lather. Rinse thoroughly. Repeat if needed. For best results, follow with the matching conditioner from the same range.
Key Ingredients
- Violet Pigments — Neutralise brassy yellow tones in blonde, silver, and grey hair
- Conditioning Agents — Add moisture and softness while toning
Good to Know
- Vegan
- Paraben-Free
- Colour Safe
- Gluten-Free
💬 Stylist Tip from Mel:
"Essential for anyone with blonde, silver, or grey hair. The violet pigments neutralise brassiness without over-toning. Use it once or twice a week — not every wash, or you'll get a purple tint. On grey hair, it removes that yellowy cast completely."
Best For: Blonde hair, grey hair, silver hair, anti-brass, purple shampoo, toning
How to Use: Apply to wet hair. Leave for 2-3 minutes (longer for more toning). Rinse thoroughly. For maintenance, alternate with your regular shampoo.
Why Buy From The Color?
- 100% Genuine Paul Mitchell — authorised Signature Salon retailer
- Expert advice — our stylists have 35+ years of Paul Mitchell experience
- Free UK delivery on orders over £30
- 100% cruelty-free and vegan-friendly
Best for: colour-treated hair, dry hair, scalp care.
Paul Mitchell Platinum Blonde Violet Shampoo is a professional-grade toning cleanser engineered to neutralise brassiness and warm tones in blonde, highlighted, and grey hair. Infused with violet pigments, it gently deposits cool tones whilst maintaining hair integrity with a lightweight, nourishing lather. The formula refreshes the scalp, enhances natural shine, and leaves hair vibrant and luminous. Ideal for maintaining salon-quality colour between appointments and extending the life of professional treatments.
Key Benefits
- Leaves hair vibrant and luminous
- Enhances natural shine, and leaves hair vibrant and luminous
- Gently cleanses without stripping natural moisture
How to Use
Massage into wet hair and lather. Rinse thoroughly. Repeat if needed. For best results, follow with the matching conditioner from the same range.
Key Ingredients
- Violet Pigments — Neutralise brassy yellow tones in blonde, silver, and grey hair
- Conditioning Agents — Add moisture and softness while toning
Good to Know
- Vegan
- Paraben-Free
- Colour Safe
- Gluten-Free
💬 Stylist Tip from Mel:
"Essential for anyone with blonde, silver, or grey hair. The violet pigments neutralise brassiness without over-toning. Use it once or twice a week — not every wash, or you'll get a purple tint. On grey hair, it removes that yellowy cast completely."
Best For: Blonde hair, grey hair, silver hair, anti-brass, purple shampoo, toning
How to Use: Apply to wet hair. Leave for 2-3 minutes (longer for more toning). Rinse thoroughly. For maintenance, alternate with your regular shampoo.
Why Buy From The Color?
- 100% Genuine Paul Mitchell — authorised Signature Salon retailer
- Expert advice — our stylists have 35+ years of Paul Mitchell experience
- Free UK delivery on orders over £30
- 100% cruelty-free and vegan-friendly
Best for: colour-treated hair, dry hair, scalp care.
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Content coming soon.
Delivery
- Same-day dispatch: order before 2pm Mon–Fri and your parcel ships today on a tracked UK courier
- UK delivery: typically 1–2 business days after dispatch — £3.95 (free on orders over £30)
Returns
We want you to be completely happy with your purchase. If for any reason you're not, you can return unused and unopened products within 30 days for a full refund on the product cost. Please contact us to arrange your return — return shipping is the customer's responsibility.
Frequently Asked Questions
How do I keep blonde hair bright between salon visits?
Use a violet toning shampoo like Paul Mitchell Platinum Blonde once or twice a week — not every wash — to neutralise the brassy yellow tones that dull blonde. Massage into wet hair, leave for 2–3 minutes (longer for stronger toning), rinse thoroughly, and alternate with your regular shampoo so hair stays bright without tipping purple.
Is Platinum Blonde Shampoo the same thing as purple shampoo?
Yes — Platinum Blonde Violet Shampoo is Paul Mitchell's purple shampoo. Its violet pigments deposit cool tones to cancel brassiness in blonde, highlighted, silver and grey hair, while conditioning agents keep hair soft as it tones.
What sizes does Platinum Blonde Shampoo come in, and which should I pick?
Two sizes, both in stock: 300 ml at £20.45 and 1000 ml at £49.45. The litre works out at roughly 4.9p per ml against 6.8p for the 300 ml, so it is the better value per millilitre for regular toners, while the 300 ml suits first-timers.
Does platinum shampoo work on grey hair?
It does — the formula is made for grey and silver hair as well as blonde, and on grey it lifts the yellowy cast that can develop over time. Mel, our stylist, recommends it once or twice weekly for anyone with blonde, silver or grey hair.
Is this genuine Paul Mitchell stock?
It is — we are an authorised Paul Mitchell Signature Salon (since 2006) in Bridlington, East Yorkshire, and our shampoo arrives straight from SweetSquared, the brand's official UK distributor. Nothing we sell comes from marketplaces or grey-import channels.
Pair & Save
Complete Your Routine & Save
Save when you buy the Paul Mitchell Platinum Blonde Duo — the perfect product pairing recommended by our salon stylists.
