Paul Mitchell Platinum Blonde Violet Shampoo 300 ml
Subscribe & save 15% is available on the 300 ml and 1000 ml
- Order by 2pm on weekdays for same-day dispatch
- Free UK delivery over £30
- Free click & collect in Bridlington
- Genuine stock from a Paul Mitchell Signature Salon
Why we rate it
The gentle violet shampoo for regular toning, for when blonde, silver or grey hair starts to look yellow or brassy. Its violet pigments cancel unwanted warm tones and brighten light to medium blonde, silver, grey and white hair, while conditioning ingredients keep hair soft. Massage it into wet hair and leave it for one to five minutes, depending on how much toning you want, then rinse and follow with Platinum Blonde Violet Conditioner. For deeper toning on darker or highlighted blondes, there's Platinum Plus.
- Gentle violet shampoo for regular toning
- Removes unwanted brassy tones
- Brightens blonde, silver, grey and white hair
- Conditioning ingredients soften and moisturise
- Colour-safe
Stylist’s tip
Focus the shampoo on your scalp, where oil and product build up, and let the lather clean the lengths as you rinse. If you’ve used a lot of styling product, two smaller washes usually clean better than one big one.
From the stylists at The Color, Bridlington Paul Mitchell Signature Salon since 2006
Not sure it suits your hair? Call the salon on 01262 671 167
Who it’s for
Hair type
- All hair types
Good for
- Blonde, grey & silver
- Brassiness
How to use
- Massage into wet hair.
- Leave on for 1–5 minutes to tone.
- Rinse and follow with Platinum Blonde Violet Conditioner.
Key ingredients
- Violet toning pigments
- Violet tones counteract unwanted yellow and brassy tones in blonde, grey and silver hair.
Full ingredients
Water (Aqua, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidapropyl Betaine, Cocamide MIPA, Glycerin, DI-C12-13 Alkyl Malate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Magnesium Nitrate, Magnesium Chloride, Citric Acid, Tetrasodium EDTA, Sodium Hydroxide, Methylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Fragrance (Parfum), Benzyl Benzoate, Hydroxycitronellal, Benzyl Alcohol
Ingredients from Paul Mitchell UK · checked 29 September 2026. Formulations can change, so always check the pack.
Good to know
- Vegan
- Cruelty-free
- Colour-safe
- Paraben-free
- Made without gluten
Formula claims as stated by Paul Mitchell.
Scent Cucumber melon with soft florals
Delivery & returns
- Free UK delivery over £30, otherwise £3.95.
- Order by 2pm Monday to Friday for same-day dispatch. Delivery usually takes 1–3 working days.
- Free click & collect from our salon at 55 Flamborough Road, Bridlington, YO15 2JH. We’ll email you when it’s ready.
- 30-day returns on unopened items. Read our returns policy
Frequently asked questions
How do I keep blonde hair bright between salon visits?
Use a violet shampoo to cancel the brassy tones that dull blonde. Platinum Blonde Violet Shampoo is the gentle option for regular toning: massage it in, leave it for one to five minutes depending on how much toning you want, and rinse. For stronger toning, Platinum Plus Deep Violet Shampoo is made for weekly use.
Is Platinum Blonde Shampoo the same thing as purple shampoo?
Yes. Platinum Blonde Violet Shampoo is Paul Mitchell's purple shampoo. Its violet pigments cancel brassy tones in blonde, silver, grey and white hair, while conditioning ingredients keep it soft.
What sizes does Platinum Blonde Shampoo come in, and which should I pick?
300 ml and 1 litre. The 300 ml is a good first bottle, and the litre suits anyone who tones regularly.
Does platinum shampoo work on grey hair?
Yes. It's made for grey, silver and white hair as well as blonde, and it helps cancel the yellowy tone that can develop.
Salon pairing
Make it a duo
Save when you buy the Paul Mitchell Platinum Blonde Duo, the pairing our salon stylists recommend.
Get both in one order with the Paul Mitchell Platinum Blonde Duo, the pairing our salon stylists recommend.
