Paul Mitchell

Paul Mitchell Platinum Plus Deep Violet Shampoo 300 ml

✓ Authorised Signature Salon — guaranteed genuine ✓ Same-Day UK Dispatch · Free Over £30 ✓ 30-Day Returns

£23.05 £24.45 Save £1.40

Same-day UK dispatch — order before 2pm. Free delivery over £30

Paul Mitchell Platinum Plus Deep Violet Shampoo is a professional-grade toning cleanser formulated to neutralize unwanted brass and yellow undertones in blonde, silver, and highlighted hair. The ultra-pigmented violet formula... Read full description
Genuine Paul Mitchell
Same-day UK dispatch · Free over £30
Cruelty-Free & Vegan
30-Day Returns
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About This Product

Paul Mitchell Platinum Plus Deep Violet Shampoo is a professional-grade toning cleanser formulated to neutralize unwanted brass and yellow undertones in blonde, silver, and highlighted hair. The ultra-pigmented violet formula works to enhance cool, icy tones while gently cleansing and removing impurities. With each wash, this shampoo boosts brightness and clarity, restoring colour vibrancy and leaving hair luminous, balanced, and beautifully refreshed.

Key Benefits

  • Enhance cool, icy tones while gently cleansing and removing impurities
  • Boosts brightness and clarity, restoring colour vibrancy and leaving hair luminous, balanced, and beautifully refreshed
  • Gently cleanses without stripping natural moisture

How to Use

Massage into wet hair and lather. Rinse thoroughly. Repeat if needed. For best results, follow with the matching conditioner from the same range.

Key Ingredients

  • Violet Pigments — Neutralise brassy yellow tones in blonde, silver, and grey hair
  • Conditioning Agents — Add moisture and softness while toning

Good to Know

  • Vegan
  • Paraben-Free
  • Colour Safe
  • Gluten-Free

Why Buy From The Color?

  • 100% Genuine Paul Mitchell — authorised Signature Salon retailer
  • Expert advice — our stylists have 35+ years of Paul Mitchell experience
  • Free UK delivery on orders over £30
  • 100% cruelty-free and vegan-friendly

Best for: colour-treated hair, damaged hair.

Paul Mitchell Platinum Plus Deep Violet Shampoo is a professional-grade toning cleanser formulated to neutralize unwanted brass and yellow undertones in blonde, silver, and highlighted hair. The ultra-pigmented violet formula works to enhance cool, icy tones while gently cleansing and removing impurities. With each wash, this shampoo boosts brightness and clarity, restoring colour vibrancy and leaving hair luminous, balanced, and beautifully refreshed.

Key Benefits

  • Enhance cool, icy tones while gently cleansing and removing impurities
  • Boosts brightness and clarity, restoring colour vibrancy and leaving hair luminous, balanced, and beautifully refreshed
  • Gently cleanses without stripping natural moisture

How to Use

Massage into wet hair and lather. Rinse thoroughly. Repeat if needed. For best results, follow with the matching conditioner from the same range.

Key Ingredients

  • Violet Pigments — Neutralise brassy yellow tones in blonde, silver, and grey hair
  • Conditioning Agents — Add moisture and softness while toning

Good to Know

  • Vegan
  • Paraben-Free
  • Colour Safe
  • Gluten-Free

Why Buy From The Color?

  • 100% Genuine Paul Mitchell — authorised Signature Salon retailer
  • Expert advice — our stylists have 35+ years of Paul Mitchell experience
  • Free UK delivery on orders over £30
  • 100% cruelty-free and vegan-friendly

Best for: colour-treated hair, damaged hair.