Is The Color a genuine Paul Mitchell stockist?

Yes. The Color is a Paul Mitchell Signature Salon in Bridlington, East Yorkshire, and has been since 2006. We buy our Paul Mitchell stock from Sweet Squared, Paul Mitchell's UK distributor, and every product in our online shop is Paul Mitchell. Every order is packed and sent from the salon at 55 Flamborough Road, Bridlington, YO15 2JH.

Facts checked: 18 October 2026

The facts

• Who we are: The Color, a hair salon and Paul Mitchell shop in Bridlington. The business is THE COLOR (BRIDLINGTON) LIMITED, registered in England and Wales, company number 05612741.
• Paul Mitchell Signature Salon: since 2006.
• Where our stock comes from: Sweet Squared, Paul Mitchell's UK distributor.
• What we sell: Paul Mitchell, and nothing else. It's the same Paul Mitchell we use on clients in the salon.
• Who runs it: Mel Johnson, owner of The Color, who has more than 35 years in hairdressing, and Richard Johnson, co-owner, who runs dispatch for our online shop.
• Where to find us: 55 Flamborough Road, Bridlington, YO15 2JH. Phone 01262 671167, email info@thecolor.uk.

Where our stock comes from

Sweet Squared supplies Paul Mitchell to professional salons in the UK. It announced that it would become the exclusive UK home of Paul Mitchell from 1 January 2026, and Paul Mitchell's UK website calls Sweet Squared "our professional distributor" on its FAQ page.

We buy our Paul Mitchell from Sweet Squared and send every order from the salon in Bridlington. If you have a question about a product before you order, email info@thecolor.uk or call the salon on 01262 671167.

How to check that Paul Mitchell is genuine

These checks work wherever you buy. No single check proves a product is genuine, but together they're a good guide. Fakes are copies. Grey-market stock is genuine product sold outside the brand's own supply chain, so it's harder to know how old it is or how it has been stored.

• Buy from a salon or a retailer that says where its stock comes from. Paul Mitchell's UK website says its products are sold through professional salons and authorised online retailers. If a seller doesn't say where its stock comes from, ask.
• Check who you're buying from. Look for a business name, a full address and a way to contact the seller. You can look up any UK limited company's number free on Companies House.
• Read the label. UK law requires cosmetic products to show a batch code, a list of ingredients (on the product or its packaging), the name and address of the business responsible for it and, in most cases, either a best-before date or an open-jar symbol (such as 12M) showing how many months it keeps once opened (UK Cosmetics Regulation, Article 19). A batch code that has been scratched off, cut out or covered over is a reason to ask questions.
• Look at the packaging. It should arrive unopened and undamaged, with the label intact and nothing stuck over it. If a product looks opened, refilled or re-labelled, don't use it: contact the seller.
• Compare the price. Paul Mitchell sells online in the UK at paul-mitchell.co.uk. A price far below Paul Mitchell's own UK website is worth a second look, especially from a seller you don't know.
• Check the returns policy. A seller with a clear UK returns policy is one you can go back to if something isn't right.

What you get when you buy from a salon

• Advice from people who use it every day. Mel has more than 35 years in hairdressing. Email or call and tell us about your hair, and we'll suggest what to try.
• Usually sent the same day. Order by 2pm, Monday to Friday, and we'll usually dispatch your order the same day. UK delivery usually takes 1 to 3 working days after that.
• Free UK delivery on orders of £30 or more. UK standard delivery is free when your products come to £30 or more after any code, and £3.95 below that. Click & collect from the salon is free.
• 30 days to return unopened products. We'll send you a returns postage label free of charge. That's on top of your 14-day legal right to cancel.
• The same prices as Paul Mitchell's UK website. When we checked on 18 October 2026, our prices for single products matched paul-mitchell.co.uk.

More help: Help and FAQs · About The Color · Shipping policy · Refund policy

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