Paul Mitchell Platinum Plus Deep Violet Shampoo 300 ml
Subscribe & save 15% is available on the 300 ml and 1000 ml
- Order by 2pm on weekdays for same-day dispatch
- Free UK delivery over £30
- Free click & collect in Bridlington
- Genuine stock from a Paul Mitchell Signature Salon
Why we rate it
A deep violet shampoo for stronger toning than Platinum Blonde, made as a weekly treatment for medium to dark and highlighted blondes whose colour turns brassy quickly. It neutralises yellow and brassy tones, brightens highlights, improves manageability and adds shine. Massage it into wet hair from roots to ends and leave it for one to five minutes, depending on how much toning you need, then rinse well and wash your hands. Follow with Platinum Blonde Violet Conditioner.
- Deep violet shampoo for stronger toning
- Neutralises yellow and brassy tones and brightens highlights
- A weekly toning treatment for medium to dark blondes
- Improves manageability and adds shine
- Colour-safe
Stylist’s tip
Focus the shampoo on your scalp, where oil and product build up, and let the lather clean the lengths as you rinse. If you’ve used a lot of styling product, two smaller washes usually clean better than one big one.
From the stylists at The Color, Bridlington Paul Mitchell Signature Salon since 2006
Not sure it suits your hair? Call the salon on 01262 671 167
Who it’s for
Hair type
- All hair types
Good for
- Blonde, grey & silver
- Brassiness
How to use
- Massage into wet hair from roots to ends.
- Leave on for 1–5 minutes, depending on how much toning you need.
- Rinse well, wash your hands, and follow with Platinum Blonde Violet Conditioner.
Key ingredients
- Violet toning pigments
- Violet tones counteract unwanted yellow and brassy tones in blonde, grey and silver hair.
Full ingredients
Water (Aqua, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamide MIPA, Glycerin, Glycol Stearate, Hedychium Coronarium (White Ginger) Root Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis Leaf Extract, Simmondsia Chinensis Seed Oil, Ascophyllum Nodosum Extract, Di-C12-13 Alkyl Malate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Hydroxide, Tetrasodium EDTA, Isopropanolamine, Alcohol, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, Phenoxyethanol, Ext. Violet 2 (CI 60730), Fragrance (Parfum), Benzyl Benzoate, Hydroxycitronellal
Ingredients from Paul Mitchell UK · checked 29 September 2026. Formulations can change, so always check the pack.
Good to know
- Vegan
- Cruelty-free
- Colour-safe
- Paraben-free
- Made without gluten
Formula claims as stated by Paul Mitchell.
Scent Cucumber melon with soft florals
Delivery & returns
- Free UK delivery over £30, otherwise £3.95.
- Order by 2pm Monday to Friday for same-day dispatch. Delivery usually takes 1–3 working days.
- Free click & collect from our salon at 55 Flamborough Road, Bridlington, YO15 2JH. We’ll email you when it’s ready.
- 30-day returns on unopened items. Read our returns policy
Salon pairing
Make it a duo
Save when you buy the Paul Mitchell Platinum Plus Duo, the pairing our salon stylists recommend.
Get both in one order with the Paul Mitchell Platinum Plus Duo, the pairing our salon stylists recommend.
