Paul Mitchell Forever Blonde Shampoo 1000 ml
Subscribe & save 15% is available on the 300 ml and 1000 ml
- Order by 2pm on weekdays for same-day dispatch
- Free UK delivery over £30
- Free click & collect in Bridlington
- Genuine stock from a Paul Mitchell Signature Salon
Why we rate it
A repair shampoo for bleached and lightened hair, and the one to pair with a violet shampoo rather than replace it. Forever Blonde cleanses gently while helping to repair the damage lightening leaves behind, with KerActive vegan protein, safflower oleosomes and macadamia oil, so blonde hair stays light, bright and healthy-looking. It isn't a purple shampoo; for toning, use Platinum Blonde Violet Shampoo alongside it when brassiness creeps in. Follow with Forever Blonde Conditioner.
- Repair shampoo for bleached and lightened hair
- Cleanses gently while helping repair damage
- Keeps blonde light, bright and healthy-looking
- KerActive vegan protein, safflower and macadamia
- Colour-safe
Stylist’s tip
Focus the shampoo on your scalp, where oil and product build up, and let the lather clean the lengths as you rinse. If you’ve used a lot of styling product, two smaller washes usually clean better than one big one.
From the stylists at The Color, Bridlington Paul Mitchell Signature Salon since 2006
Not sure it suits your hair? Call the salon on 01262 671 167
Who it’s for
Hair type
- All hair types
Good for
- Blonde, grey & silver
- Chemically treated / lightened
- Damaged
How to use
- Massage into wet hair.
- Rinse; repeat if needed.
- Follow with Forever Blonde Conditioner.
Key ingredients
- KerActive vegan protein, safflower oleosomes & macadamia oil
- A plant-protein and oil blend that helps repair, replenish and seal lightened hair for shine.
Full ingredients
Water/Aqua/Eau, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Chloride, Divinyldimethicone/Dimethicone Copolymer, Sodium Lauryl Sulfoacetate, Glycerin, Polyquaternium-7, Butyrospermum Parkii (Shea) Butter, Carthamus Tinctorius (Safflower) Oleosomes, Anthemis Nobilis Flower Extract, Calendula Officinalis Flower Extract, Curcuma Longa (Turmeric) Root Extract, Verbascum Thapsus Extract, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, C12-13 Alketh-23, C12-13 Alketh-3, C11-15 Alketh-7, Polyquaternium-10, Amodimethicone, Trideceth-12, Laureth-9, Glycereth-26, Glycol Distearate, Disodium Laureth Sulfosuccinate, Magnesium Nitrate, Magnesium Chloride, Sodium Sulfate, Disodium EDTA, Phenoxyethanol, Methylchloroisothiazolinone, Methylisothiazolinone, Potassium Sorbate, Glyoxal, Fragrance (Parfum), Linalool, Linalyl Acetate, Terpineol, Tetramethyl Acetyloctahydronaphthalenes, Ext. Violet 2 (CI 60730)
Ingredients from Paul Mitchell UK · checked 29 September 2026. Formulations can change, so always check the pack.
Good to know
- Vegan
- Cruelty-free
- Colour-safe
- Paraben-free
- Made without gluten
Formula claims as stated by Paul Mitchell.
Scent Cucumber with fruity notes
Delivery & returns
- Free UK delivery over £30, otherwise £3.95.
- Order by 2pm Monday to Friday for same-day dispatch. Delivery usually takes 1–3 working days.
- Free click & collect from our salon at 55 Flamborough Road, Bridlington, YO15 2JH. We’ll email you when it’s ready.
- 30-day returns on unopened items. Read our returns policy
Salon pairing
Make it a duo
Save when you buy the Paul Mitchell Forever Blonde Duo, the pairing our salon stylists recommend.
Get both in one order with the Paul Mitchell Forever Blonde Duo, the pairing our salon stylists recommend.
