Paul Mitchell
Paul Mitchell Forever Blonde Shampoo 300 ml
✓ Authorised Signature Salon — guaranteed genuine ✓ Same-Day UK Dispatch · Free Over £30 ✓ 30-Day Returns
About This Product
Paul Mitchell Forever Blonde Shampoo is a professional-grade cleanser engineered to preserve and enhance blonde, highlighted, and delicate hair. Formulated with kerActive protein and safflower oleosomes, it strengthens and softens while neutralising unwanted warmth and dullness. The lightweight, reparative formula smooths the hair cuticle, restores luminosity, and delivers a cool, salon-finished radiance. Ideal for maintaining colour vibrancy and hair integrity between professional treatments.
Key Benefits
- Delivers a cool, salon-finished radiance
- Enhance blonde, highlighted, and delicate hair
- Strengthens and softens while neutralising unwanted warmth and dullness
- Smooths the hair cuticle, restores luminosity, and delivers a cool, salon-finished radiance
How to Use
Massage into wet hair and lather. Rinse thoroughly. Repeat if needed. For best results, follow with the matching conditioner from the same range.
Key Ingredients
- KerActive Protein — Vegan keratin that repairs and strengthens bleached hair
- Shea Butter — Deep nourishment and moisture for lightened strands
- Safflower Oleosomes — Sustained moisture delivery for damaged blonde hair
Good to Know
- Vegan
- Paraben-Free
- Colour Safe
- Sulfate-Free
- Gluten-Free
Why Buy From The Color?
- 100% Genuine Paul Mitchell — authorised Signature Salon retailer
- Expert advice — our stylists have 35+ years of Paul Mitchell experience
- Free UK delivery on orders over £30
- 100% cruelty-free and vegan-friendly
Best for: colour-treated hair, frizzy hair, damaged hair.
Paul Mitchell Forever Blonde Shampoo is a professional-grade cleanser engineered to preserve and enhance blonde, highlighted, and delicate hair. Formulated with kerActive protein and safflower oleosomes, it strengthens and softens while neutralising unwanted warmth and dullness. The lightweight, reparative formula smooths the hair cuticle, restores luminosity, and delivers a cool, salon-finished radiance. Ideal for maintaining colour vibrancy and hair integrity between professional treatments.
Key Benefits
- Delivers a cool, salon-finished radiance
- Enhance blonde, highlighted, and delicate hair
- Strengthens and softens while neutralising unwanted warmth and dullness
- Smooths the hair cuticle, restores luminosity, and delivers a cool, salon-finished radiance
How to Use
Massage into wet hair and lather. Rinse thoroughly. Repeat if needed. For best results, follow with the matching conditioner from the same range.
Key Ingredients
- KerActive Protein — Vegan keratin that repairs and strengthens bleached hair
- Shea Butter — Deep nourishment and moisture for lightened strands
- Safflower Oleosomes — Sustained moisture delivery for damaged blonde hair
Good to Know
- Vegan
- Paraben-Free
- Colour Safe
- Sulfate-Free
- Gluten-Free
Why Buy From The Color?
- 100% Genuine Paul Mitchell — authorised Signature Salon retailer
- Expert advice — our stylists have 35+ years of Paul Mitchell experience
- Free UK delivery on orders over £30
- 100% cruelty-free and vegan-friendly
Best for: colour-treated hair, frizzy hair, damaged hair.
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Delivery
- Same-day dispatch: order before 2pm Mon–Fri and your parcel ships today on a tracked UK courier
- UK delivery: typically 1–2 business days after dispatch — £3.95 (free on orders over £30)
Returns
We want you to be completely happy with your purchase. If for any reason you're not, you can return unused and unopened products within 30 days for a full refund on the product cost. Please contact us to arrange your return — return shipping is the customer's responsibility.
Pair & Save
Complete Your Routine & Save
Save when you buy the Paul Mitchell Forever Blonde Duo — the perfect product pairing recommended by our salon stylists.
