Paul Mitchell Clean Beauty Hydrate Shampoo 250 ml

£24.95 £9.98 per 100 ml
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Why we rate it

For hair that feels dry, rough at the ends or frizzy by mid-morning, Hydrate is the Clean Beauty range to start with. This shampoo cleanses while helping to restore moisture balance, with olive and oat peptide to nourish hair and scalp, and it leaves hair soft and healthy-looking. It's vegan and colour-safe, with a mild floral, earthy scent. Follow with Hydrate Conditioner; if your hair is very dry, leave the conditioner on for a few minutes as a mask.

  • Moisturising, sulphate-free shampoo for dry hair
  • Olive and oat peptide nourish hair and scalp
  • Helps restore moisture balance
  • Leaves hair soft and healthy-looking
  • Vegan and colour-safe

Stylist’s tip

Focus the shampoo on your scalp, where oil and product build up, and let the lather clean the lengths as you rinse. If you’ve used a lot of styling product, two smaller washes usually clean better than one big one.

From the stylists at The Color, Bridlington Paul Mitchell Signature Salon since 2006

Not sure it suits your hair? Call the salon on 01262 671 167

Who it’s for

Hair type

  • All hair types

Good for

  • Dry

How to use

  1. Massage a small amount into wet hair and scalp.
  2. Rinse.
  3. Follow with Hydrate Conditioner.

Key ingredients

Olive oil
A rich, softening oil for dry hair.
Oat peptide / oat protein
Soothes and conditions; comforting for dry hair, skin or coats.

Full ingredients

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Cocoamphoacetate, Glycerin, Silicone Quaternium-22, Cocamidopropyl Betaine, Olea Europaea (Olive) Fruit Oil, Verbascum Densiflorum Flower/Stem Extract, Helichrysum Italicum Extract, Cota Tinctoria Flower/Leaf/Stem Extract, Linum Usitatissimum (Linseed) Seed Extract, Avena Sativa (Oat) Peptide, Olive Glycerides, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, PPG-3 Myristyl Ether, Polyquaternium-10, PEG-12 Dimethicone, Caprylyl Glycol, Glycol Distearate, Isostearyl Neopentanoate, Glyceryl Linoleate, Glyceryl Linolenate, Glyceryl Oleate, Laureth-4, Dimethylglucamine, Trideceth-8, Citric Acid, Disodium EDTA, Phenoxyethanol, Sodium Gluceptate, Sodium Benzoate, Phenethyl Alcohol, Potassium Sorbate, Parfum (Fragrance), Limonene, Benzyl Alcohol

Ingredients from Paul Mitchell UK · checked 29 September 2026. Formulations can change, so always check the pack.

Good to know

  • Vegan
  • Cruelty-free
  • Colour-safe
  • Sulphate-free
  • Paraben-free
  • Made without gluten

Formula claims as stated by Paul Mitchell.

Scent Mild floral and earthy

Delivery & returns

  • Free UK delivery over £30, otherwise £3.95.
  • Order by 2pm Monday to Friday for same-day dispatch. Delivery usually takes 1–3 working days.
  • Free click & collect from our salon at 55 Flamborough Road, Bridlington, YO15 2JH. We’ll email you when it’s ready.
  • 30-day returns on unopened items. Read our returns policy

Salon pairing

Make it a duo

Save when you buy the Paul Mitchell Clean Beauty Hydrate Duo, the pairing our salon stylists recommend.

Paul Mitchell Clean Beauty Hydrate Shampoo 250 ml
Paul Mitchell Clean Beauty Hydrate Conditioner 250 ml
Paul Mitchell Clean Beauty Hydrate Duo 250 ml

Paul Mitchell Clean Beauty Hydrate Duo

£46.70 £51.90 if bought separately Save £5.20