Paul Mitchell Clean Beauty Everyday Shampoo 250 ml

Washing your hair every day gets an unfair reputation — the trouble was never the washing, it was the harsh shampoos doing it. Find one gentle enough and daily cleansing becomes something your hair genuinely enjoys. Mel, our expert stylist, switched to this one herself and hasn't looked back.

Paul Mitchell Clean Beauty Everyday Shampoo is a vegan, sulphate-free daily cleanser built around plant-derived ingredients. It lifts away everyday impurities and product build-up while leaving the hair's natural moisture exactly where it belongs, so lengths come out of the shower soft, balanced and refreshed rather than squeaky and stripped. The lightweight lather rinses clean and leaves a smooth, naturally radiant finish.

• Gentle enough for every single wash — cleanses without stripping natural oils
• Olive oil brings antioxidants and vitamin E for healthy-looking shine
• Oat peptide forms a light protective veil that helps moisturise and repair
• Aloe vera soothes the scalp and conditions naturally — a helping hand against dryness and frizz
• Vegan, sulphate-free, paraben-free, gluten-free and safe for colour-treated hair
• Part of the sustainably minded Clean Beauty line

How to use: Work a small amount into wet hair, massage into a lather at the scalp and let it cleanse the lengths as you rinse. Repeat only if hair is carrying a lot of product. Pairing it with the matching Clean Beauty conditioner keeps results consistent. Choose the 250 ml bottle to try it, or the 1000 ml size once it becomes your everyday staple.

Every bottle sold by The Color — an authorised Paul Mitchell Signature Salon in Bridlington since 2006 — is genuine stock, recommended because we use it on real clients.