Paul Mitchell Awapuhi Wild Ginger Hydrasoft Shampoo 250 ml

£29.95 £11.98 per 100 ml
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Why we rate it

HydraSoft is the Awapuhi Wild Ginger range for dry, frizz-prone hair, and this is where the routine starts. It cleanses gently while replenishing moisture, thanks to the HydraTriplex blend of amino acids, vegetable protein and nourishing oils, with hyaluronic acid and vegan collagen for a softer, plumper feel. Hair is left clean and soft rather than squeaky, and it's colour-safe. The scent is a warm ginger tea. Follow with HydraSoft Conditioner, and add the Glossing Treatment when you want extra shine.

  • Gentle, sulphate-free hydrating shampoo for dry, frizzy hair
  • Replenishes moisture while it cleanses
  • HydraTriplex blend with hyaluronic acid and vegan collagen
  • Leaves hair clean and soft
  • Colour-safe

Stylist’s tip

Focus the shampoo on your scalp, where oil and product build up, and let the lather clean the lengths as you rinse. If you’ve used a lot of styling product, two smaller washes usually clean better than one big one.

From the stylists at The Color, Bridlington Paul Mitchell Signature Salon since 2006

Not sure it suits your hair? Call the salon on 01262 671 167

Who it’s for

Hair type

  • All hair types

Good for

  • Dry
  • Frizz

How to use

  1. Massage into wet hair.
  2. Rinse thoroughly.
  3. Follow with HydraSoft Conditioner.

Key ingredients

HydraTriplex blend (amino acids, vegetable protein, nourishing oils)
Hydrates, binds and seals the hair for softness and less frizz.
Hyaluronic acid
A moisture magnet that draws water into the hair for a plumper, softer feel.
Vegan collagen
A plant-based alternative to animal collagen, added for softness and body.
Hawaiian awapuhi (white ginger) extract
A Hawaiian ginger extract used across the range to help balance moisture and add softness and shine.

Full ingredients

Water (Aqua, Eau), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Hedychium Coronarium (White Ginger) Root Extract, Laminaria Digitata Extract, Macadamia Ternifolia Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Persea Gratissima (Avocado) Oil, Beta Vulgaris (Beet) Root Extract (Extrait de Racine de Betterave), Aloe Barbadensis Extract, Anthemis Nobilis Flower Extract, Ascophyllum Nodosum Extract, Rosmarinus Officinalis Leaf, Yeast Extract (Extrait de Levure), Hydrolyzed Soy Protein, Leuconostoc/Radish Root Ferment Filtrate, Glycine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Arginine, Alanine, Serine, Hydrolyzed Hyaluronic Acid, Disodium Cocoamphodiacetate, Divinyldimethicone/Dimethicone Copolymer, Glycerin, Disodium Cocoyl Glutamate, PEG-150 Distearate, Propylene Glycol, Quaternium-80, Citric Acid, Styrene/Acrylates Copolymer, Polyquaternium-10, Xylitylglucoside, Anhydroxylitol, Coco-Glucoside, Trisodium Ethylenediamine Disuccinate, C12-13 Alketh-23, C12-13 Alketh-3, Xylitol, Phenoxyethanol, Benzoic Acid, Caprylic/Capric Triglyceride, Sodium PCA, Sodium Lactate, Sodium Hyaluronate, Lactic Acid, Aspartic Acid, PCA, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Sodium Chloride, Magnesium Chloride, Magnesium Nitrate, Methylisothiazolinone, Methylchloroisothiazolinone, Fragrance (Parfum), Limonene, Hexyl Cinnamal, Benzyl Salicylate, Citrus Aurantium Peel Oil, Linalool, Linalyl Acetate, Pinene

Ingredients from Paul Mitchell UK · checked 29 September 2026. Formulations can change, so always check the pack.

Good to know

  • Vegan
  • Cruelty-free
  • Colour-safe
  • Sulphate-free
  • Paraben-free
  • Made without gluten

Formula claims as stated by Paul Mitchell.

Scent Ginger tea

Delivery & returns

  • Free UK delivery over £30, otherwise £3.95.
  • Order by 2pm Monday to Friday for same-day dispatch. Delivery usually takes 1–3 working days.
  • Free click & collect from our salon at 55 Flamborough Road, Bridlington, YO15 2JH. We’ll email you when it’s ready.
  • 30-day returns on unopened items. Read our returns policy

Salon pairing

Make it a duo

Save when you buy the Paul Mitchell Awapuhi Wild Ginger Hydrasoft Duo, the pairing our salon stylists recommend.

Paul Mitchell Awapuhi Wild Ginger Hydrasoft Shampoo 250 ml
Paul Mitchell Awapuhi Wild Ginger Hydrasoft Conditioner 250 ml
Paul Mitchell Awapuhi Wild Ginger Hydrasoft Duo 250 ml

Paul Mitchell Awapuhi Wild Ginger Hydrasoft Duo

£54.80 £60.90 if bought separately Save £6.10