Paul Mitchell has always been a leader in professional haircare — and now, the brand is stepping into a new era with a complete packaging rebrand that feels cleaner, fresher, and more modern than ever. At the color UK, we’re excited to introduce this new look across our salon and retail shelves.
The formulas you love haven’t changed — but the experience absolutely has.
A Modern Look for a Modern Brand
The new Paul Mitchell packaging is sleek, minimal, and instantly recognisable. The redesign focuses on:
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Clean, modern typography
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Simplified product families for easier navigation
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A premium, professional aesthetic that reflects the brand’s heritage
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Clearer labels so you can find exactly what your hair needs at a glance
It’s the same trusted performance — now with a fresh, elevated visual identity.
Sustainability at the Heart of the Rebrand
This isn’t just a cosmetic update. Paul Mitchell has committed to more sustainable packaging across the range, including:
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Increased use of post‑consumer recycled materials
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More recyclable components
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Reduced plastic where possible
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A long‑term commitment to environmentally conscious design
It’s a meaningful step forward for a brand that has always championed cruelty‑free, ethical beauty.
Easier to Shop, Easier to Use
One of the biggest wins of the rebrand is clarity. The new packaging makes it easier to:
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Identify your product family (Tea Tree, Clean Beauty, Neuro, etc.)
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Understand what each product does
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Choose the right formula for your hair type
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Build a simple, effective routine
Whether you’re a long‑time Paul Mitchell fan or discovering the brand for the first time, the new design makes the experience smoother and more intuitive.
What This Means for Our Clients at the color UK
You’ll start seeing the new packaging across our salon and online store as stock transitions. There’s no change to:
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The formulas
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The performance
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The results you know and love
It’s simply a fresh, modern upgrade that reflects where the brand — and the industry — is heading.
Ready to Explore the New Look?
Visit us in‑salon or browse our online shop to see the new Paul Mitchell packaging in person. If you’re unsure which products suit your hair goals, our team is always here to guide you.
