{"product_id":"pm-mitch-steady-grip","title":"Paul Mitchell MITCH Steady Grip","description":"\u003cdiv class=\"product-description\"\u003e\u003cp\u003ePaul Mitchell MITCH Steady Grip delivers professional-grade styling control for men seeking reliable hold without compromise. This alcohol-free, extra-strength gel provides firm grip that lasts all day while maintaining natural movement and a clean, polished finish. Ideal for fine or thinning hair, the formula volumizes individual strands for a thicker appearance without the flaking, dryness, or greasy residue common with traditional gels. The result is a healthy-looking style that stays put from morning through evening.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"product-benefits\"\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers professional-grade styling control for men seeking reliable hold without compromise\u003c\/li\u003e\n\u003cli\u003eProvides firm grip that lasts all day while maintaining natural movement and a clean, polished finish\u003c\/li\u003e\n\u003cli\u003eFirm, flexible hold that lasts all day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-how-to-use\"\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eWork a small amount through damp or dry hair. Style as desired. For maximum hold, apply to damp hair and blow-dry into place.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-ingredients\"\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAgave Extract\u003c\/strong\u003e — Provides flexible hold and natural styling control\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCitrus Extracts\u003c\/strong\u003e — Invigorating masculine scent and conditioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-certifications\"\u003e\n\u003ch3\u003eGood to Know\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003cli\u003eParaben-Free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tc-stylist-tip\"\u003e\n\u003ch3\u003e💬 Stylist Tip from Richard:\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003e\"This is my go-to for the classic slick-back or side-part look. Firm hold with a natural shine — not greasy, just healthy-looking. Apply to damp hair and comb through for that sharp, professional finish. Holds all day without going crispy.\"\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Men's firm hold, slick-back, side part, classic styling, natural shine\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply a generous amount to damp hair. Comb or brush into desired style. Air dry or blow-dry for even stronger hold. Reactivates with water for restyling.\u003c\/p\u003e\n\u003ch3\u003eWhy Buy From The Color?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Genuine Paul Mitchell\u003c\/strong\u003e — authorised Signature Salon retailer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpert advice\u003c\/strong\u003e — our stylists have 35+ years of Paul Mitchell experience\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFree UK delivery\u003c\/strong\u003e on orders over £25\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% cruelty-free\u003c\/strong\u003e and vegan-friendly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e fine hair, men's styling.\u003c\/p\u003e\n","brand":"Paul Mitchell","offers":[{"title":"150 ml","offer_id":52380596633947,"sku":"406-04-150","price":18.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/0504\/9947\/files\/1_f068ebd1-9ca7-4067-b1fc-37b04f0ee313.jpg?v=1771439762","url":"https:\/\/thecolor.uk\/products\/pm-mitch-steady-grip","provider":"the color","version":"1.0","type":"link"}