{"product_id":"pm-mitch-reformer","title":"Paul Mitchell MITCH Reformer","description":"\u003cdiv class=\"product-description\"\u003e\u003cp\u003ePaul Mitchell MITCH Reformer is a professional-grade styling putty engineered for maximum control without compromise. This strong-hold formula delivers all-day grip while remaining pliable enough to restyle as needed. The matte finish creates an undetectable look—no shine, no crunch—making it ideal for natural, textured styles. Thickening fibers boost volume in fine or thin hair, while the gritty texture provides superior grip and definition. A salon favourite for men seeking versatile, buildable hold with authentic texture.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"product-benefits\"\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers all-day grip while remaining pliable enough to restyle as needed\u003c\/li\u003e\n\u003cli\u003eProvides superior grip and definition\u003c\/li\u003e\n\u003cli\u003eCreates an undetectable look—no shine, no crunch—making it ideal for natural, textured styles\u003c\/li\u003e\n\u003cli\u003eBoost volume in fine or thin hair, while the gritty texture provides superior grip and definition\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-how-to-use\"\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eRub a small amount between palms and work through damp or dry hair. Shape and define for textured, natural-looking styles.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-ingredients\"\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAgave Extract\u003c\/strong\u003e — Provides flexible hold and natural styling control\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCitrus Extracts\u003c\/strong\u003e — Invigorating masculine scent and conditioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-certifications\"\u003e\n\u003ch3\u003eGood to Know\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003cli\u003eParaben-Free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tc-stylist-tip\"\u003e\n\u003ch3\u003e💬 Stylist Tip from Richard:\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003e\"Reformer is the happy medium — more hold than a cream, less rigid than a paste. The semi-matte finish looks natural and professional. I use it on 90% of my male clients. It's our number one selling men's product for good reason.\"\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Men's styling, semi-matte finish, medium hold, professional look, everyday styling\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply to damp or dry hair. Work through with fingers. Style into place. Suitable for all men's hair lengths. Reapply for restyling.\u003c\/p\u003e\n\u003ch3\u003eWhy Buy From The Color?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Genuine Paul Mitchell\u003c\/strong\u003e — authorised Signature Salon retailer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpert advice\u003c\/strong\u003e — our stylists have 35+ years of Paul Mitchell experience\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFree UK delivery\u003c\/strong\u003e on orders over £25\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% cruelty-free\u003c\/strong\u003e and vegan-friendly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e fine hair, men's styling.\u003c\/p\u003e\n","brand":"Paul Mitchell","offers":[{"title":"85 g","offer_id":52380596699483,"sku":"406-06-085","price":24.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/0504\/9947\/files\/1_b17dd0b7-3c81-402a-8b06-23a6b6f9c78f.jpg?v=1771439510","url":"https:\/\/thecolor.uk\/products\/pm-mitch-reformer","provider":"the color","version":"1.0","type":"link"}