{"product_id":"pm-mitch-matterial","title":"Paul Mitchell MITCH Matterial","description":"\u003cdiv class=\"product-description\"\u003e\u003cp\u003eEngineered for men seeking authentic texture without compromise, Paul Mitchell MITCH Matterial combines natural clay with advanced fixatives to create a genuinely matte, non-greasy finish. The formula thickens fine or thinning hair, delivering visible fullness while locking styles in place throughout the day. Its dry, gritty texture works exceptionally well for structured looks—quiffs, crops, and textured styles—without the artificial sheen of traditional pomades. Finished with a crisp lemon and aloe fragrance.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"product-benefits\"\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDelivering visible fullness while locking styles in place throughout the day\u003c\/li\u003e\n\u003cli\u003eCreate a genuinely matte, non-greasy finish\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-how-to-use\"\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eRub a small amount between palms. Work through dry hair for matte, textured hold. Build up gradually for stronger definition.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-ingredients\"\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAgave Extract\u003c\/strong\u003e — Provides flexible hold and natural styling control\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCitrus Extracts\u003c\/strong\u003e — Invigorating masculine scent and conditioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-certifications\"\u003e\n\u003ch3\u003eGood to Know\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003cli\u003eParaben-Free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tc-stylist-tip\"\u003e\n\u003ch3\u003e💬 Stylist Tip from Richard:\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003e\"Matterial gives that effortless messy texture that looks like you haven't tried — but actually looks brilliant. Strong hold without any shine. I use it on every textured crop and messy fringe. Apply to dry hair for the best matte effect.\"\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Men's styling, matte finish, textured hair, messy look, strong hold\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Scoop a small amount with fingertips. Rub between palms. Work through dry hair in all directions for texture. Pull and twist sections for definition.\u003c\/p\u003e\n\u003ch3\u003eWhy Buy From The Color?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Genuine Paul Mitchell\u003c\/strong\u003e — authorised Signature Salon retailer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpert advice\u003c\/strong\u003e — our stylists have 35+ years of Paul Mitchell experience\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFree UK delivery\u003c\/strong\u003e on orders over £25\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% cruelty-free\u003c\/strong\u003e and vegan-friendly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e fine hair, men's styling.\u003c\/p\u003e\n","brand":"Paul Mitchell","offers":[{"title":"85 g","offer_id":52380596830555,"sku":"406-08-085","price":24.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/0504\/9947\/files\/1.jpg?v=1771439116","url":"https:\/\/thecolor.uk\/products\/pm-mitch-matterial","provider":"the color","version":"1.0","type":"link"}