{"product_id":"pm-forever-blonde-conditioner","title":"Paul Mitchell Forever Blonde Conditioner","description":"\u003cdiv class=\"product-description\"\u003e\u003cp\u003ePaul Mitchell Forever Blonde Conditioner is a lightweight, reparative formula engineered for blonde, highlighted, and delicate hair. Infused with kerActive protein and moisture-rich safflower oleosomes, it smooths the hair cuticle while restoring softness and enhancing natural luminosity. This conditioner strengthens fragile strands, reduces breakage, and delivers a cool, salon-refreshed finish that keeps blonde vibrant and resilient between professional treatments.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"product-benefits\"\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers a cool, salon-refreshed finish that keeps blonde vibrant and resilient between professional treatments\u003c\/li\u003e\n\u003cli\u003eSmooths the hair cuticle while restoring softness and enhancing natural luminosity\u003c\/li\u003e\n\u003cli\u003eDeeply conditions for improved softness and manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-how-to-use\"\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, apply a small amount to clean, damp hair. Distribute evenly from mid-lengths to ends. Leave for 1-2 minutes, then rinse thoroughly.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-ingredients\"\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKerActive Protein\u003c\/strong\u003e — Vegan keratin that repairs and strengthens bleached hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e — Deep nourishment and moisture for lightened strands\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafflower Oleosomes\u003c\/strong\u003e — Sustained moisture delivery for damaged blonde hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-certifications\"\u003e\n\u003ch3\u003eGood to Know\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003cli\u003eParaben-Free\u003c\/li\u003e\n\u003cli\u003eColour Safe\u003c\/li\u003e\n\u003cli\u003eSulfate-Free\u003c\/li\u003e\n\u003cli\u003eGluten-Free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tc-stylist-tip\"\u003e\n\u003ch3\u003e💬 Stylist Tip from Mel:\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003e\"Blonde hair is fragile — it needs gentle conditioning every single wash. This formula is specifically designed for lightened hair that's been through the bleaching process. It rebuilds strength while keeping blonde bright and brass-free.\"\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Blonde hair, bleached hair, highlighted hair, damaged blonde, brass prevention\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply to freshly shampooed hair. Focus on the ends where bleach damage is worst. Leave 3-5 minutes. Rinse with cool water.\u003c\/p\u003e\n\u003ch3\u003eWhy Buy From The Color?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Genuine Paul Mitchell\u003c\/strong\u003e — authorised Signature Salon retailer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpert advice\u003c\/strong\u003e — our stylists have 35+ years of Paul Mitchell experience\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFree UK delivery\u003c\/strong\u003e on orders over £25\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% cruelty-free\u003c\/strong\u003e and vegan-friendly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e colour-treated hair, dry hair, frizzy hair.\u003c\/p\u003e\n","brand":"Paul Mitchell","offers":[{"title":"300 ml","offer_id":52380586312027,"sku":"403-49-300","price":25.45,"currency_code":"GBP","in_stock":true},{"title":"1000 ml","offer_id":52380586344795,"sku":"403-49-999","price":53.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/0504\/9947\/files\/FBC-300-ForeverBlondeConditioner-10.14-oz.jpg?v=1771764320","url":"https:\/\/thecolor.uk\/products\/pm-forever-blonde-conditioner","provider":"the color","version":"1.0","type":"link"}