{"product_id":"pm-essential-shampoo","title":"Paul Mitchell Essential Shampoo","description":"\u003cdiv class=\"product-description\"\u003e\u003cp\u003ePaul Mitchell Essential Shampoo delivers professional-grade cleansing for daily use. This gentle formula removes impurities and buildup without stripping moisture, maintaining your hair's natural balance. The lightweight lather soothes the scalp while enhancing softness and manageability. Ideal for all hair types, it leaves locks feeling refreshed, smooth, and luminous with that coveted salon-quality shine.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"product-benefits\"\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers professional-grade cleansing for daily use\u003c\/li\u003e\n\u003cli\u003eLeaves locks feeling refreshed, smooth, and luminous with that coveted salon-quality shine\u003c\/li\u003e\n\u003cli\u003eGently cleanses without stripping natural moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-how-to-use\"\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMassage into wet hair and lather. Rinse thoroughly. Repeat if needed. For best results, follow with the matching conditioner from the same range.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-ingredients\"\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAwapuhi Extract\u003c\/strong\u003e — Conditions and adds moisture with tropical botanicals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e — Strengthens hair and adds shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-certifications\"\u003e\n\u003ch3\u003eGood to Know\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003cli\u003eParaben-Free\u003c\/li\u003e\n\u003cli\u003eColour Safe\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch3\u003eWhy Buy From The Color?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Genuine Paul Mitchell\u003c\/strong\u003e — authorised Signature Salon retailer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpert advice\u003c\/strong\u003e — our stylists have 35+ years of Paul Mitchell experience\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFree UK delivery\u003c\/strong\u003e on orders over £25\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% cruelty-free\u003c\/strong\u003e and vegan-friendly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e dry hair, frizzy hair, scalp care.\u003c\/p\u003e\n","brand":"Paul Mitchell","offers":[{"title":"75 ml","offer_id":52380583067995,"sku":"403-09-075","price":10.45,"currency_code":"GBP","in_stock":true},{"title":"300 ml","offer_id":52380583100763,"sku":"403-09-300","price":20.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/0504\/9947\/files\/ESH-300-ClearEssentialShampoo-10.14-oz.jpg?v=1771775649","url":"https:\/\/thecolor.uk\/products\/pm-essential-shampoo","provider":"the color","version":"1.0","type":"link"}