{"product_id":"pm-baby-don-t-cry-shampoo","title":"Paul Mitchell Baby Don't Cry Shampoo","description":"\u003cdiv class=\"product-description\"\u003e\u003cp\u003ePaul Mitchell Baby Don't Cry Shampoo is a tear-free cleanser formulated specifically for delicate, sensitive scalps. Its pH-balanced composition delivers a gentle lather that cleanses without compromising the hair's natural moisture barrier. The soothing formula hydrates and protects while maintaining softness and shine, making it an ideal choice for young children's daily hair care routines.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"product-benefits\"\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers a gentle lather that cleanses without compromising the hair's natural moisture barrier\u003c\/li\u003e\n\u003cli\u003eProtects while maintaining softness and shine, making it an ideal choice for young children's daily hair care routines\u003c\/li\u003e\n\u003cli\u003eGently cleanses without stripping natural moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-how-to-use\"\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMassage into wet hair and lather. Rinse thoroughly. Repeat if needed. For best results, follow with the matching conditioner from the same range.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-ingredients\"\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAwapuhi Extract\u003c\/strong\u003e — Conditions and adds moisture with tropical botanicals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e — Strengthens hair and adds shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-certifications\"\u003e\n\u003ch3\u003eGood to Know\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003cli\u003eParaben-Free\u003c\/li\u003e\n\u003cli\u003eColour Safe\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch3\u003eWhy Buy From The Color?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Genuine Paul Mitchell\u003c\/strong\u003e — authorised Signature Salon retailer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpert advice\u003c\/strong\u003e — our stylists have 35+ years of Paul Mitchell experience\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFree UK delivery\u003c\/strong\u003e on orders over £25\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% cruelty-free\u003c\/strong\u003e and vegan-friendly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e dry hair, scalp care.\u003c\/p\u003e\n","brand":"Paul Mitchell","offers":[{"title":"300 ml","offer_id":52380586705243,"sku":"403-55-300","price":16.45,"currency_code":"GBP","in_stock":true},{"title":"1000 ml","offer_id":52380586738011,"sku":"403-55-999","price":37.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/0504\/9947\/files\/BDC-300-BabyDontCryTearlessShampoo-10.14-oz.jpg?v=1771763264","url":"https:\/\/thecolor.uk\/products\/pm-baby-don-t-cry-shampoo","provider":"the color","version":"1.0","type":"link"}