{"title":"Paul Mitchell Platinum Blonde","description":"\u003cp\u003eViolet-toned shampoo and conditioner from the Platinum Blonde range, made to keep blonde, silver and grey hair bright and free of brassy tones between salon visits.\u003c\/p\u003e","products":[{"product_id":"pm-platinum-blonde-shampoo","title":"Paul Mitchell Platinum Blonde Violet Shampoo","description":"\u003cp\u003eThe gentle violet shampoo for regular toning, for when blonde, silver or grey hair starts to look yellow or brassy. Its violet pigments cancel unwanted warm tones and brighten light to medium blonde, silver, grey and white hair, while conditioning ingredients keep hair soft. Massage it into wet hair and leave it for one to five minutes, depending on how much toning you want, then rinse and follow with Platinum Blonde Violet Conditioner. For deeper toning on darker or highlighted blondes, there's Platinum Plus.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGentle violet shampoo for regular toning\u003c\/li\u003e\n\u003cli\u003eRemoves unwanted brassy tones\u003c\/li\u003e\n\u003cli\u003eBrightens blonde, silver, grey and white hair\u003c\/li\u003e\n\u003cli\u003eConditioning ingredients soften and moisturise\u003c\/li\u003e\n\u003cli\u003eColour-safe\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Paul Mitchell","offers":[{"title":"300 ml","offer_id":52380587721051,"sku":"403-65-300","price":20.95,"currency_code":"GBP","in_stock":true},{"title":"1000 ml","offer_id":52380587753819,"sku":"403-65-999","price":48.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/0504\/9947\/files\/PBS-300-PlatinumBlondeVioletShampoo-10.14-oz_75257db4-916c-46a8-9c33-bed93becb50f.jpg?v=1774605496"},{"product_id":"pm-platinum-blonde-conditioner","title":"Paul Mitchell Platinum Blonde Violet Conditioner","description":"\u003cp\u003eA purple conditioner that cools brassy tones as it conditions, so blonde, silver, grey and white hair stays bright. It leaves hair soft, shiny and manageable, and it's designed to follow either Platinum shampoo. After shampooing, apply to clean, damp hair, comb it through the mid-lengths and ends and leave it for one to three minutes, then rinse and style. As with any violet product, rinse your hands afterwards.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePurple conditioner that cools brassy tones\u003c\/li\u003e\n\u003cli\u003eKeeps blonde, silver, grey and white hair bright\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, shiny and manageable\u003c\/li\u003e\n\u003cli\u003eFollows either Platinum shampoo\u003c\/li\u003e\n\u003cli\u003eColour-safe\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Paul Mitchell","offers":[{"title":"300 ml","offer_id":52380587819355,"sku":"403-66-300","price":21.95,"currency_code":"GBP","in_stock":true},{"title":"1000 ml","offer_id":52380587852123,"sku":"403-66-999","price":49.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/0504\/9947\/files\/PBCO-300-PlatinumBlondeVioletConditioner-10.14-oz.png?v=1771759937"},{"product_id":"pm-platinum-plus-shampoo","title":"Paul Mitchell Platinum Plus Deep Violet Shampoo","description":"\u003cp\u003eA deep violet shampoo for stronger toning than Platinum Blonde, made as a weekly treatment for medium to dark and highlighted blondes whose colour turns brassy quickly. It neutralises yellow and brassy tones, brightens highlights, improves manageability and adds shine. Massage it into wet hair from roots to ends and leave it for one to five minutes, depending on how much toning you need, then rinse well and wash your hands. Follow with Platinum Blonde Violet Conditioner.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeep violet shampoo for stronger toning\u003c\/li\u003e\n\u003cli\u003eNeutralises yellow and brassy tones and brightens highlights\u003c\/li\u003e\n\u003cli\u003eA weekly toning treatment for medium to dark blondes\u003c\/li\u003e\n\u003cli\u003eImproves manageability and adds shine\u003c\/li\u003e\n\u003cli\u003eColour-safe\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Paul Mitchell","offers":[{"title":"300 ml","offer_id":52380587884891,"sku":"403-67-300","price":24.95,"currency_code":"GBP","in_stock":true},{"title":"1000 ml","offer_id":52380587917659,"sku":"403-67-999","price":46.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/0504\/9947\/files\/PPS-300-PlatinumPlusDeepVioletShampoo-10.14-oz.png?v=1771684080"},{"product_id":"pm-platinum-plus-toning-drops","title":"Paul Mitchell Platinum Plus Violet Toning Drops","description":"\u003cp\u003eA customisable violet toner that you mix into your own products, so you decide exactly how much toning you get. Add a few pumps to your usual Paul Mitchell shampoo, conditioner, treatment or styler in your palm, apply to clean, damp hair, and rinse if it's a rinse-off product. Add more drops for a stronger result. It cools brassy, yellow or warm tones on blonde, highlighted, grey and silver hair. Wash your hands straight after use, as the pigment can stain.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCustomisable violet toner to mix into your products\u003c\/li\u003e\n\u003cli\u003eCools brassy, yellow or warm tones on demand\u003c\/li\u003e\n\u003cli\u003eSuits blonde, highlighted, grey and silver hair\u003c\/li\u003e\n\u003cli\u003eControl exactly how much toning you get\u003c\/li\u003e\n\u003cli\u003eColour-safe\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Paul Mitchell","offers":[{"title":"25 ml","offer_id":52380587950427,"sku":"403-68-025","price":20.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/0504\/9947\/files\/PPD-025-PlatinumPlusVioletToningDrops-0.85-oz.png?v=1771683748"},{"product_id":"pm-platinum-blonde-duo","title":"Paul Mitchell Platinum Blonde Duo","description":"\u003cp\u003ePlatinum Blonde Violet Shampoo and Violet Conditioner are the gentle, regular-use toning pair for light to medium blonde, silver, grey and white hair. The shampoo removes brassy, yellow tones and the conditioner keeps cooling tone while it softens and adds shine. Leave the shampoo on for a minute or longer when you want more toning. We'd suggest it for anyone who likes to tone little and often; if your blonde is darker or heavily highlighted, the Platinum Plus Duo has deeper violet toning.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIn the set: Platinum Blonde Violet Shampoo and Platinum Blonde Violet Conditioner in matching sizes — choose 300 ml or 1 litre pairs above\u003c\/li\u003e\n\u003cli\u003eRemoves yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eGentle enough for regular toning\u003c\/li\u003e\n\u003cli\u003eSoftens and adds shine\u003c\/li\u003e\n\u003cli\u003eBoth colour-safe\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Paul Mitchell","offers":[{"title":"1000 ml","offer_id":52696929075547,"sku":"pm-platinum-blonde-duo-1000ml","price":89.0,"currency_code":"GBP","in_stock":true},{"title":"300 ml","offer_id":52696929042779,"sku":"pm-platinum-blonde-duo-300ml","price":38.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/0504\/9947\/files\/pm-platinum-blonde-duo_1000ml_f78f08cd-90b1-4a7a-ac4c-81f83e332e40.jpg?v=1775761196"},{"product_id":"pm-platinum-plus-duo","title":"Paul Mitchell Platinum Plus Duo","description":"\u003cp\u003eThis duo pairs Platinum Plus Deep Violet Shampoo with Platinum Blonde Violet Conditioner, the conditioner Paul Mitchell designed to follow either Platinum shampoo. The deep violet shampoo is made for medium to dark blondes and highlights that turn brassy quickly, and Paul Mitchell suggests it as a weekly toning treatment. Leave it on for one to five minutes depending on how much toning you need, then follow with the conditioner to keep tone cool and hair soft. For lighter blondes who tone every wash, the Platinum Blonde Duo is gentler.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIn the set: Platinum Plus Deep Violet Shampoo and Platinum Blonde Violet Conditioner in matching sizes — choose 300 ml or 1 litre pairs above\u003c\/li\u003e\n\u003cli\u003eNeutralises yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eSuited to medium to dark and highlighted blondes\u003c\/li\u003e\n\u003cli\u003eUse weekly as a toning treatment\u003c\/li\u003e\n\u003cli\u003eBoth colour-safe\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Paul Mitchell","offers":[{"title":"1000 ml","offer_id":52737896022363,"sku":"pm-platinum-plus-duo-1000ml","price":87.2,"currency_code":"GBP","in_stock":true},{"title":"300 ml","offer_id":52737896055131,"sku":"pm-platinum-plus-duo-300ml","price":42.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/0504\/9947\/files\/pm-platinum-plus-duo_1000ml_2f7a0eef-a9ba-4a7e-8c12-7a55ebb7fb5d.jpg?v=1775761207"}],"url":"https:\/\/thecolor.uk\/collections\/paul-mitchell-platinum-blonde.oembed","provider":"the color","version":"1.0","type":"link"}